Job Description
We are looking for a creative and data-driven Social Media & Digital Marketing Executive to manage and grow our online presence. The ideal candidate will have strong experience in Social Media Optimization (SMO), content strategy, and campaign execution across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube. Experience with SEO will be considered a plus.
Responsibilities:
· Develop and execute social media strategies to enhance brand awareness, engagement, and follower growth.
· Create, curate, and manage published content (images, video, text) across social media platforms.
· Monitor, listen, and respond to users in a timely manner to foster community engagement.
· Collaborate with design and content teams to plan and execute engaging campaigns.
· Analyze social media insights and metrics to track performance and optimize future content and strategies.
· Stay updated with the latest trends, tools, and best practices in social media and digital marketing.
· Manage social media calendar and schedule posts using tools like Buffer, Hootsuite, or Meta Business Suite.
· (Optional) Assist with basic SEO tasks like keyword research, blog optimization, and reporting.
Requirements:
· 1–3 years of proven experience in managing social media for brands or businesses.
· Solid understanding of platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
· Hands-on experience with social media scheduling and analytics tools.
· Basic knowledge of SEO is a plus.
· Excellent visual storytelling and copywriting skills.
· Ability to create content and stories.
· Strong communication and time management skills.